Narrator: In the dark,
lost in the smoke,
when a brother or a sister is down,
only one thing matters.
Finding them.
(light music)
You answer the call every time.
When we need you,
you always have our back.
You told us your top tech priority.
You need to find your partner
who is lost in the smoke.
It was our turn to have your back.
Our team created POINTER,
so you would never have to wonder
how close you were to almost saving them.
POINTER is a beacon in the smoke,
a light in the dark,
tracking and locating a father,
a mother, a teacher, a coach.
With POINTER, a small wearable device,
incident command can direct you
within centimeters of a lost teammate,
even in coms-denied environments.
Wherever you are POINTER has your back.
(fire whooshing)