Twenty years ago, on March 1, 2003, DHS first opened its doors: reorganizing dozens of agencies and offices, aligning hundreds of thousands of employees, and setting forth to accomplish our critical mission. To help commemorate this 20th anniversary milestone in the history of our Department and our nation, the DHS Office of Public Affairs has prepared a number of logos and treatments for use by DHS components, directorates, offices, and programs.
These logos are for official U.S. government use only. Unauthorized use of the DHS seals, wordmarks, and logos below is strictly prohibited.
If you are a DHS partner organization, state/local government, nonprofit organization – or any other entity that is not a DHS component, directorate, office, or program -- and would like to use the assets below, please contact the Office of Public Affairs at (202) 282-8010, or you can e-mail branding@hq.dhs.gov. Learn more about the use of the Department of Homeland Security seal.
Components are encouraged to use the stars and “DHS at 20” graphic element with their agency lockups. DHS Directorates and Offices who use the DHS seal and their signature should use the stars and “20 years” graphic.
When To Use (and Not Use) the "DHS at 20" or "20 Years of DHS" Graphic Element
- Wherever the DHS seal lockup is currently used the "DHS at 20" or "20 Years of DHS" graphic be added to the DHS seal design. This should not replace the seal on official correspondence or on evergreen products (business cards, print materials for ongoing programs etc.) or be provided for 3rd party use where DHS does not control the use of the site or the materials.
When To Use (and Not Use) the 20th Anniversary Logo or Bug
- The graphic treatment can stand-alone on social media (profile picture replacement), internal announcements and as a graphic element (bug) or background (Teams/Zoom) and for print materials
- The graphic can be placed in official DHS PowerPoint templates and various other forms of presentations. It should be equal in height/size (or smaller) to the DHS seal. Both the 20 year logo and DHS seal should be included at minimum on the first and last slides.
- The 20 year graphic can be incorporated into a layout but should not compete or act as an equal element to the Seal.
- When using the 20th logo in conjunction with the DHS on the page is it is not necessary to include the stars graphic element at the bottom of the seal.
Definitions
Bug: A bug is a graphical element that usually displays in or around a given corner of the viewable area of video or print materials. Its position puts the bug away from the main focus of the page/video/materials and its usually styled so that it doesn’t draw too much attention to itself.
Graphic element: Graphic elements show relationships, hierarchy, and emphasis visually. They include backgrounds, banners, glass, aggregators, separators, shadows, and handles. An example with several types of graphic elements.
Logo: Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business or occasion.
Lockup/Signature: The signature is the name of the office/directorate or component who has received permission to use the name officially in place of the wording Homeland Security. The lockup is the signature in conjunction with the DHS seal or approved component trademark.
The files are available in the following formats:
- PNG - Image with a transparent background - suitable for inserting into a Word document, PowerPoint presentation, etc. sRGB color space.
- SVG - Scalable Vector Graphic - suitable for professional printing and graphic design. sRGB color space.
- EPS - Encapsulated Postscript - suitable for professional printing and graphic design. CMYK color space.
- WEB - Image with a transparent background and scaled for presentation on a website. sRGB color space.