The slogan, “If You See Something, Say Something®” is trademarked and used with the permission of the New York Metropolitan Transportation Authority (MTA) for anti-terrorism efforts. Using the slogan without the proper approval and markings could jeopardize the valued relationship between DHS and MTA. By choosing to use DHS campaign materials under our licensing agreement, organizations can feel secure knowing that they are using products that are in compliance with the legal trademark. However, organizations should be aware of the following rules and restrictions when using the materials.
- The slogan is trademarked to be written exactly as If You See Something, Say Something® and cannot be shortened or modified.
- Campaign materials can only be used for the purpose of raising awareness of behaviors that may be reasonability indicative of terrorism-related crime, and are not intended for other purposes (e.g., anti-bullying at schools or combating local drug use).
- As the license holder, DHS must design all materials to ensure consistency of the campaign’s messaging, imagery, and branding across the country.
- The DHS and campaign logo must be placed on all materials to indicate that the materials were approved by the campaign.
- Campaign materials must include the following trademark attribution: “If you see something, say something® is used with permission of the NY Metropolitan Transportation Authority.” This attribution may not be removed or modified in any way.
- DHS campaign materials cannot be modified or manipulated from their original form without consultation from the campaign office.
- The campaign cannot be used for commercial purposes or to promote commercial products.
- DHS campaign materials can only be used within the domestic United States. As an exception, the campaign can be used on U.S. military bases or U.S. diplomatic posts located overseas.
- While DHS provides graphic design support and print-ready electronic files at NO COST, all costs associated with printing, distribution, and paid media placement are your organization’s responsibility based on your unique needs.
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